Most websites have their domain name DNS connected with whoever they bought the domain from. So for instance if you use GoDaddy for your domain name, they also host the DNS. Just to clarify, DNS is what maps your domain name (approbo.com) to an IP address that your computer/web browser uses to find the server your connecting to. There are DNS servers that your local computer connects with to resolve the websites you go to. Typically this is your ISP’s (your local internet connection provider) server, unless you use opendns.org’s servers (which are free and great).

GA or Google Analytics is a great resource for any business owner. The amount of useful reporting and analysis that can come out of the platform is staggering. Many businesses are not using even a small percentage of the power of GA, so let’s discuss a couple things you can do right now to get better data out of it.

A. To start with, do you have GA enabled on every web page? If you are using WordPress, the cleanest plug-in I have found is called “insert headers and footers”. It’s very simple and you just paste the GA code into the header section of this plugin. This will then track every web page that users visit and send a “pageview” to GA.

Preparing for a sale before-hand makes this process much quicker. The best option is to open a new domain register account for just the business/domain you want to sell. This means a new GoDaddy/NameCheap Account, or a new Google ID/Google Domains Account.

What we typically recommend to sellers is to get a new google email address, then create a new domain holding account just for the business they are selling, and transfer the domain to that account. Then it’s as simple as giving the email/password to the buyer, and they change the payment information and password. Domain transferred! This goes for the hosting provider as well, if the hosting details are in the same account as other web properties, that makes it very difficult to transfer.